DIFFERENTIATION STRATEGY TO INCREASE THE LOAD FACTOROF LRT SUMSEL THROUGH THE IMPLEMENTATION OF A TRANSITORIENTED DEVELOPMENT (TOD) SYSTEM

Abstract

This research examines the phenomenon of increasing the number of South Sumatra
LRT users through a differentiation strategy based on Transit Oriented Development (TOD).
Using a qualitative descriptive approach, this research explores the TOD concept implemented
by South Sumatra LRT managers in Palembang City. Data was collected through observation,
interviews and documentation from January to October 2023. The results of the analysis show
that the implementation of TOD has increased the load factor of the South Sumatra LRT, although
it still faces several challenges such as overlapping stakeholder interests and a lack of effective
promotion. This research method involves preliminary observations to understand the context of
the South Sumatra LRT, followed by field research to obtain more in-depth data. Informants were
selected purposively based on their expertise and relevance to the research topic. Data were
analyzed through triangulation of sources and theories to ensure the validity of the results. The
results of the analysis show that the TOD-based differentiation strategy has a positive impact on
the South Sumatra LRT load factor, especially through infrastructure development and effective
promotion. This research concludes that a TOD-based differentiation strategy can be an effective
model for increasing the use of mass transportation services such as the South Sumatra LRT. By
involving collaboration between the government and the private sector, as well as improving
facilities and promotions, the South Sumatra LRT can become a transportation alternative that is
more popular with the public. However, further steps are needed to overcome the challenges still
being faced, such as overlapping stakeholder interests and the use of private transportation.