ANALISIS SMART SYSTEM PELAYANAN JASA TOUR & TRAVEL PAGAR ALAM DENGAN METODOLOGI WARD AND PEPARD
DOI:
https://doi.org/10.36050/betrik.v14i03%20DESEMBER.180Keywords:
Ward dan Peppard; Smart System; Tour & TravelAbstract
This research identifies the deficiencies in the information system of Travel Pagar Alam's business operations in the Current Application Portfolio phase. However, in the Future Application Portfolio phase, several recommendations for information systems are proposed to support the sustainability and development of the business in the future using the Ward and Pepard method. From the research findings, the first recommendation in the Strategic Quadrant suggests the use of a Promotional Information System to introduce Travel Pagar Alam to consumers in Palembang through social media platforms such as Facebook, Instagram, Whatsapp, and GoogleAds advertisements. Secondly, in the High Potential Quadrant, the importance of a Web-based Travel Service Information System is emphasized. This system will facilitate consumers with departure schedules, ticket reservations, online payments, and tour package information, all integrated into one platform. Thirdly, in the Key Operational Quadrant, it is recommended to implement an Asset Management Information System to ease the management of travel assets. A cashier system is also recommended to support business transactions in Travel Pagar Alam. Lastly, in the Support Quadrant, the use of simple systems such as Microsoft Word and Excel is suggested to facilitate record-keeping and financial bookkeeping. The research findings indicate that Tour & Travel Pagar Alam has not yet implemented information technology in its business operations. Therefore, a strategic information planning is proposed with recommendations including a web-based tour service information system, a promotional information system, a cashier information system, an asset management information system, and the use of simple systems. It is hoped that the implementation of these recommendations will assist Travel Pagar Alam in selecting and adopting suitable information technology to support its business growth in the future. Research recommendations emphasize the development of the website and company management system for a focus on continuous improvement.
References
S. D. Riskiono and U. Reginal, “Sistem Informasi Pelayanan Jasa Tour Dan Travel Berbasis Web (Studi Kasus Smart Tour),” J. Inf. dan Komput., vol. 6, no. 2, pp. 51–62, 2018, doi: 10.35959/jik.v6i2.112.
R. Malau and P. F. Tanaem, “Perencanaan Strategis Sistem Informasi Menggunakan Metodologi Ward and Peppard Pada Putra Darmawan Travel Salatiga,” J. Comput. Inf. Syst. Ampera, vol. 3, no. 3, pp. 211–230, 2022, doi: 10.51519/journalcisa.v3i3.296.
D. E. Prasetyo and A. F. Wijaya, “Information System Strategic Planning For Tourism Transportation Company Using Ward And Peppard Methodology,” INTENSIF J. Ilm. Penelit. dan Penerapan Teknol. Sist. Inf., vol. 5, no. 1, pp. 43–57, 2021, doi: 10.29407/intensif.v5i1.14609.
L. Mangifera and J. A. Yani Tromol Pos, “Analisis Rantai Nilai ( Value Chain ) Pada Produk Batik Tulis Di Surakarta,” BENEFIT J. Manaj. dan Bisnis, vol. 19, no. 1, pp. 24–33, 2015.
C. Sylvia and A. Angela, “Perencanaan Strategis Sistem Dan Teknologi Informasi Pada Stmik – Stie Mikroskil Menggunakan Metode Ward & Peppard,” Sebatik, vol. 23, no. 2, pp. 592–603, 2019, doi: 10.46984/sebatik.v23i2.816.
S. Informasi, J. Reservasi, M. B. Tour, T. J. Timur, B. Web, and T. R. I. Wurianto, “Mb Tour & Travel Jakarta Timur,” 2020.
Y. B. Widodo, A. M. Ichsan, and T. Sutabri, “Perancangan Sistem Smart Home Dengan Konsep Internet Of Things Hybrid Berbasis Protokol Message Queuing Telemetry Transport,” J. Teknol. Inform. dan Komput., vol. 6, no. 2, pp. 123–136, 2020, doi: 10.37012/jtik.v6i2.302.
O. Wisdaningrum, “Analisis Rantai Nilai ( Value Chain ) Dalam Lingkungan Internal Perusahaan,” J. Anal., vol. 1, no. 1, pp. 40–48, 2013.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Egy Septian, Nur Ayu Wulantari, Annisa Fitri Aulia, Tata Sutabri
This work is licensed under a Creative Commons Attribution 4.0 International License.
